In turn, other users can replicate, add their own twists to, or even completely reinvent these sounds in their own videos! Each subsequent video then bears the original audio creator’s username upon posting, and may grant the creator additional exposure. Often, sounds carry with them the original context in which they were used, evoking certain emotions or experiences. ![]() Having a sound itself go viral can also be beneficial for a creator looking to expand their influence. ![]() When analyzing overall engagement, Trendpop’s platform provides a system for assigning distinct weights to likes, comments, views, and other metrics based on their perceived impact based on this, original audio consistently outperforms official audio by about 0.1% across all TikTok sounds. Comparisons using Trendpop’s elastic search reveal much higher engagement rates for sounds tagged as original audio in contrast to those without out of over 6 million sounds, the total number of views for all videos under the average novel sound (10,499,000) is significantly greater for that of the average officials sound (3,942,000), indicating higher use and thus more opportunity for engagement. By allowing users to have creative control over their content audio, the app is able to expand its own functionality and range! Similarly, creators of original sounds may also benefit from making them…įor content creators and influencers looking to optimize their engagement metrics, choosing the right sound can be important– the creative element of generating a brand new sound may appeal to a creator’s audience, increasing interest in the corresponding video. From Trendpop’s elastic search database of over 6 million sounds, about 3.5 million are original sounds. While official sounds come from TikTok’s built in music catalog, original sounds are produced by TikTokers themselves. ![]() These sounds, tagged on TikTok’s app as “original audio”, can consist of anything from remixes of existing songs to plain speech to simply random noises. Mainstream music sometimes makes its way into viral trends however, novel sounds often dominate TikTok’s platform, contributing to the app’s distinct culture. TikTok’s platform allows users to create content with a variety of sounds, including their favorite popular songs as well as self-recorded audio tracks. Most avid Tik Tok users are able to identify the trendiest videos and jokes by the sounds uniquely associated with them.
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